Meet The Designer
Lucy’s personality and own style is very much a reflection of her brand, which champions creativity and character rather than being specifically trend-led. The brand experiments with unusual combinations of textures and colours; nonetheless, each piece has a strong sense of harmony. Some shoes express a sense of “Rock”, some “Royal”, and others a striking combination of the two.
Lucy Choi London is a forward thinking brand that meets the exact demands of the sophisticated modern woman and reflects the way she shops. The aesthetic appeals to a savvy generation of women; women who look for quality and luxury, but at the best possible price point. Lucy designs every shoe in the Lucy Choi London collection to be unique and playful, to reflect the many different personalities and tastes of these women.